The core mission of Paca Ropa is about being a medium to educate and communicate how clothing should be produced, and how anyone wearing a piece of clothing bears the responsibility to create a positive impact to the world. Where each piece represents the idea of reducing the carbon footprint, the overused resource of water and a product of the many efforts of people involved to be brought upon the hands of those who purchase it. Though heavy, the very core of our brand is that of being a part of sustainable fashion. A part of fashion that believes in the positive impacts and reduction of negative actions that come at the cost of our planet. Paca Ropa does this through various processes such as fair trade where those who take part in production are paid fairly, through natural dyes that don’t pollute the 2.5% of fresh water in the world, and lastly through alternative materials that are environmentally friendly. When compared to the larger industrial landscape these may seem very small in comparison. However, just like that of a snowflake, any effort towards a more sustainable future means a lot.